Remember that the one and only purpose of an advertisement is to evoke curiosity and get the right people to click. If your ad targets the right people, you pay WAY less money. One of the most common wastes of money, and on Facebook especially, is getting a bunch of clicks from people who aren’t the target/right fit If fewer people click on your ad, you spend less money. If more of the right people click, your costs go down dramatically and quickly because you’re not sending the wrong people through Curiosity is the most important aspect of writing ads- If it makes them curious, you get the click and you win. You want your reader to think, “What is it?/ How do they do that?” How To Grab The Right People's Attention Ask a question! “Are you tired of___?” “Do you like to___?” “What would it be like if___?” “Would you like to have ___?” “Have you ever wanted to ___?” If they say yes, you have their attention. If they say no, you don’t spend money on sending them through to your produ...