Sales Copywriting Insight: the Yoga trapeze 1$ Facebook ad
Remember that the one and only purpose of an advertisement is to evoke curiosity and get the right people to click. If your ad targets the right people, you pay WAY less money. One of the most common wastes of money, and on Facebook especially, is getting a bunch of clicks from people who aren’t the target/right fitIf fewer people click on your ad, you spend less money. If more of the right people click, your costs go down dramatically and quickly because you’re not sending the wrong people throughCuriosity is the most important aspect of writing ads- If it makes them curious, you get the click and you win. You want your reader to think, “What is it?/ How do they do that?”How To Grab The Right People's AttentionAsk a question!- “Are you tired of___?”
- “Do you like to___?”
- “What would it be like if___?”
- “Would you like to have ___?”
- “Have you ever wanted to ___?”
If they say yes, you have their attention. If they say no, you don’t spend money on sending them through to your product page.- Asking questions is the best way to start
- Can even use the questions as headlines
3 Steps To Writing An Ad- Attention Grabber
- Create Curiosity
- CTA
1. Attention Grabber- Have an emotional attention grabber right at the beginning.
- There must be emotion infused in your copy which is created either by circumstances they want to escape or circumstances they strive for.
- Dissatisfaction is what really drives action. Use that whenever you can. As the saying goes; “Give a man good food, consistent sex, and entertainment and he will throw his aspirations rigt out the window”
2. Create Curiosity- Curiosity= undivided attention
- Use hooks to make your reader curious
- Hooks: A quick story that creates curiosity about your solution
- If you sell supplements, a hook may be, “21 year old bodybuilder sets 3 new personal bests in 30 days”
3. CTA- 1 specific thing
- “Shop our latest launch. Click here now. [link]”
Example“Want to have better workouts and put on more lean muscle?5 secrets to better pumps in the gym and how you can increase all your max reps by 30% in 30 days. Click here now.”
Ok, there’s a few quick tips on writing curiosity evoking ads to get the click from the right users. Hope this helps!
Curiosity is the most important aspect of writing ads- If it makes them curious, you get the click and you win. You want your reader to think, “What is it?/ How do they do that?”
How To Grab The Right People's Attention
Ask a question!
- “Are you tired of___?”
- “Do you like to___?”
- “What would it be like if___?”
- “Would you like to have ___?”
- “Have you ever wanted to ___?”
If they say yes, you have their attention. If they say no, you don’t spend money on sending them through to your product page.
- Asking questions is the best way to start
- Can even use the questions as headlines
3 Steps To Writing An Ad
- Attention Grabber
- Create Curiosity
- CTA
1. Attention Grabber
- Have an emotional attention grabber right at the beginning.
- There must be emotion infused in your copy which is created either by circumstances they want to escape or circumstances they strive for.
- Dissatisfaction is what really drives action. Use that whenever you can. As the saying goes; “Give a man good food, consistent sex, and entertainment and he will throw his aspirations rigt out the window”
2. Create Curiosity
- Curiosity= undivided attention
- Use hooks to make your reader curious
- Hooks: A quick story that creates curiosity about your solution
- If you sell supplements, a hook may be, “21 year old bodybuilder sets 3 new personal bests in 30 days”
3. CTA
- 1 specific thing
- “Shop our latest launch. Click here now. [link]”
Example
“Want to have better workouts and put on more lean muscle?
5 secrets to better pumps in the gym and how you can increase all your max reps by 30% in 30 days. Click here now.”
Ok, there’s a few quick tips on writing curiosity evoking ads to get the click from the right users. Hope this helps!
The Yoga trapeze 1$ Facebook ad
Yoga Trapeze is really a special Yoga Body Naturals brand, first distributed in 2013 from my study. Inside a Facebook ad, I came all over the trapeze and then saw it marketed on a fitness blog, both supporting the product with just a $1 test. It's received lots of positive feedback from all over the world from yoga lovers and even others who might not have participated in yoga before. They smartly market the trapeze as a way to alleviate back pain & improve body strength & endurance, enabling the drug to be adopted by a broader audience. Since the minds of these prospective customers are likely to be cynical and reluctant, the $1 trial helps make the choice a bit more confident.
Here is the Advertisement on facebook and presented on blog. The product Advertisement on facebook is so excited that it gathers million views.
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Yoga Trapeze Advertisement for 1$ |
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