Copy-writing Examples: Ads Testing Headlines and Predictions (Best Selling Advertisements) | Copy-writing Insights
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Ads Testing Headlines and Predictions
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Ads Testing Headlines and Predictions
Ads Testing Headlines and Predictions Theory checked the headline of their ads on three separate strategies.
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Get Advice on Stocks Headline |
His $1 free subscription advertising from Ads Testing Headlines and Predictions, a service still working today that offers weekly market tips and research, appeared a ton in the late 70s & mid 80s, mostly with a common method. Studying to advice-selling strategies is a good collection. Stock market advice works very good with urgency, because predictions often shift. Note also how they concentrated on trial length in some advertising & sum of guidance in others (time ads run more).
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Stock Advice Headline Advertisement 2 |
Period (3/7 weeks) vs. quantity (25 supports, 600 stock advice) vs. precise length (now, to any deadline-more urgent).
While they tried it out much the same, it was more common for 3/7 weeks. The pattern of each ad is along the lines of:
for $1, you get our email for the long period, these are the subscription options, you do get this & this, then they discuss the money back guarantee.
What's interesting in all of these stories is that they're all equating at the same moment. A 2-month trial filled with jams is long enough to get used to the changes & get tuned in.
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Stock Financial Help Headline Advertisement 3 |
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Dow Theory Forecasts, Inc.
Dept-NYT 10-11
P.O. Box 4550, Grand Central Station
New York, New York 10017



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