Copywriting Examples (Ads Sample): Age-Targeting (Email with Same Message and Same Headline)

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Photo Based Ads Depicting their Target Market

Financial company Newsmax states on their advertisement page: Website that every month they "cover over 15 million Americans who are healthy, well-informed and attentive adults — a portion of what other major media organizations pay." They also find out that they "have Baby Boomer customers' largest concentrations on the internet." The promotional strategy outlined below clearly addresses the demographic group to which they apply.

Photo-Based Ads for Target Marketing


Age Targeting from NewsMax

They are so aware of the age of their target audience that they use it to weed away those that aren't as old in their ads. This makes much more sense provided that they offer a membership named the "50 + Liberty Club." They are able to bring together powerful advertising that points out a particular customer for both a tailored bid & distinct perception of a business. To make their age-driven advertisements ever more clear, check out the last three show advertising that are all pictures of at least 50-year-old men.
Let's presume you're an American born in 1975 ... can your interest peak on this ad? Calling out a certain category of individual means you're going to totally alienate some of them, however you're going to really get the interest of people who fit the definition.

Email with Same Message and Same Headline

Here are the two samples with Same Headline and Same Message;

Email with Same Message plus same headline

Success Ads Recipe

There's a very clear recipe for success here: build a product or service for a very particular community of customers instead of going large. It makes sense to build advertisements that point out your possible customer like CNN did, as you are going regional. If they press you know they're going to be a successful lead and they're going to be linked to your company. This strategy could be very profitable for you if your viewing public is a decent size & you know how to treat them.

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