Copywriting Examples Insight : Shopify the two advertising versions

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Copywriting Insight:

Shopify the two advertising versions

For Shopify the two advertising versions below have been constantly operating during the past few months. The main discrepancy about them is the Communication switch-off. One ad uses the slogan "Some misleading moves were rendered by standing still." (a Chinese idiom) with the subheading "Become your own manager" and the other uses the same text, but lacks the subheading, the title, and vice versa. The copy isn't necessarily sensational, but it's a fine example of easy split-testing which could have a major impact.

copywriting insight: shopify messaging  Ads 

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